Sightline
Designing Workspaces
for Here and Now
Sightline
Designing Workspaces
for Here and Now
Today, average office occupancy hovers at 50% across a five-day workweek, with Mondays and Fridays closer to 25%. And if they’re in the office, 77% of employees prefer to collaborate with their team in-person.
For the first time, five generations are collaborating and coexisting in the workplace, with the youngest of the bunch (Gen Z) expected to account for 27% of the workforce by 2025. Data indicates Millennials and Gen Z workers spend 3x more time learning and socializing than their Baby Boomer peers. And some reports indicate 40% of Gen Z-ers would prefer to be in the office full-time, which means your space matters more than ever.
Despite all that, more than two-thirds of workplaces remain unchanged from their pre-pandemic layouts. So, if the way we work has changed, why have our workplaces stayed the same?
Business as (un)usual
The 9-5 has been redefined
Office life as we used to know it may be dead – but the office itself is not. And contrary to popular belief, simply downsizing (or up-sizing) your square footage may not be the solution you need, or want. While this may seem like a logical solution, it sometimes fails to address the nuanced needs of this new dynamic workforce. Reimagining your existing footprint (and with it, the very essence of your office) is likely the most viable option to achieve the workspace of your team’s dreams.
Modern workspaces must be flexible, versatile, and adaptable – just like the varied work styles they aim to accommodate. Think beyond workstations to residential, mixed-use, and hospitality-inspired influences that respond to the specific, daily tasks of your business, and your people. Amenities are great but they’re not why employees want to come to the office. Study after study proves that socialization and collaboration are major reasons why employees want to be together. Your space must reflect that.
But collaboration isn’t the only pinnacle of work. You may be surprised to hear that the private office is making a comeback, albeit in a modern capacity. Lack of privacy is the leading reason employees cite a reluctance to be in the office. Diverse, tech-centric private spaces are needed to support focused, user-defined work.
The way your space is designed significantly impacts productivity. Don’t believe us? 58% of workers indicate they struggle to be productive in their current office, while 85% of employers say their space is set up for productivity. There’s a disconnect here.
The solution? That’s where we come in.
What is Sightline?
Today’s office is a destination: a hub that expresses and reinforces your company’s brand to employees and clients alike. And you need one that works as hard as your team – one that delivers experience and results. How do you get there?
A clear, unobstructed view to the future: a sightline to success. Baskervill’s Sightline goes beyond trend-casting. It’s about utilizing current data and intentional, facilitated conversations to understand why the space needs to change, as opposed to making isolated decisions about what needs to change. This lays the groundwork for a design plan that reflects your brand, your people, and your real estate.
Here's how we do it.
1.
Immerse
Challenge the status quo.
An in-depth, goal-shaping workshop that sparks big conversations amongst leaders, rising stars, and our team. This is the time to set your sights on the future and dig deep. We’ll talk strategic priorities, operational goals, cultural ecosystems, and much more, before aligning on project benchmarks and next steps.
2.
Uncover
Investigate and engage.
Your people are your most important asset; we need to hear from them. Surveys, handson focus groups, and town halls are just some of the ways we’ll engage your team. We’ll benchmark these responses against the goals and priorities agreed upon during Immerse, allowing us to craft a shared vision for your company’s future.
3.
Explore
Change your perspective.
Excursions (both virtually and in-person) to a diverse spectrum of environments to see and understand how other organizations are successfully integrating various layouts, materials, technologies, and more. This step is intended to both affirm and challenge your notions of what your space can and should be.
4.
Discover
Observe and analyze.
Data on when, how, and where your team works is critical. Here’s where we’ll dig into the unique metrics and measurements that tell the story of your organization. But this is about more than just numbers. We recommend heat sensors or observational ethnographic analysis to capture the true essence of your team’s needs.
5.
Experiment
Taking the information and insights gleaned during this process, we get to work testing the various options (and opportunities) your specific situation presents.
Here’s where your next chapter gets written.
Deliverables
Documentation of all discussions, workshops, interviews, meetings, and interactive activities as part of the process, and the resulting consensus-driven direction.
Programming documents detailing operational requirements, quantities, sizes, and adjacencies that supports spaces for focus and collaborative work for every team.
Block diagrams to convey program organization, potential layouts, and space strategies.
A curated set of images that dial in the look, feel, and materiality of your future space.
Questions?
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